For the launch of the Samsung Galaxy S5, Acne partnered with Heimat and Pumpkin Films in Switzerland to create a campaign for Swisscom that allowed contestants the opportunity to win a new Samsung Galaxy S5 smartphone. Contestants were put through a series of challenges and their pulse was monitored during the course of these. Those who managed to keep their pulse below 100 beats per minute won a phone.
Acne was responsible for all of the digital collateral, creating the customised motorised chair, incorporating cameras into it, managing the monitoring of the contestants’ pulses, displaying their pulse on-location, providing a comprehensive and sophisticated streaming solution for distribution to the web and media banners, and building an online platform for the event.
A sophisticated streaming solution
With many servers in place, and load balancers handling the extensive interest, the streaming solution was built on the backbone of multi-server deployment on Amazon, and around 70 terabytes of visuals was streamed out to the public over the course of the day!