Acne partnered up with adidas to create an experimental, interactive film campaign for Neo’s A/W 12 collection. From concept to production Acne directed the campaign, to engage young people who have just begun their journey of defining their personal styles. The video clips let users interact with Neo’s products through a fun sound experience. Unique product sounds adapted to the music while bridging each video clips together seamlessly through dynamic drum transitions. Throughout the experience, there were always just one click away from adding a product directly to the shopping cart.