Bold Missions

ACNE created a campaign called “Bold Missions” where Doritos asked the community to do different challenges and submit social content (through Twitter, Instagram and Vine) as a proof that they completed the task. The campaign was designed and developed by ACNE and it took over their entire main page ( Based on their completion users could win various awards. A big component of this campaign was Lady Gaga, and the largest prize they could win was a ticket to her show at the last SXSW.