To launch their new webstore the Swedish hardware company Clas Ohlson wanted to create something special. Using tools from the Clas Ohlson store we gave the visitors the mission to work together to demolish the old website.
Using particle physics technology and fractal mathematics we created a destruction experience to remember.
Analysing the data from the users we could see if they had a favorite weapon of destruction and ask them if they might be interested in purchasing it. In a few days the visitors of clasohlson.se can destroy the old website and the brand new one will be revealed.